MEAN STINKS DIGITAL - 'The Takeover'

2 shortlists in the Cannes Film Festival.

Bullies are using the platforms like Instagram, SnapChat, Facebook and Twitter to hurt other young people. So this year, Secret wanted to take social media back with a live event called the TAKEOVER. This Secret 'Mean Stinks' digital effort linked over 2,000 schools on YouTube LIVE to spread NICE through social media.

Over 40,000 students participated. The event was featured on the TODAY SHOW.

Creative Directors on the Takeover are Eric King and Susan Treacy.

chimera / GATES FOUNDATION (HmKd)

Cannes Chimera has award our Humankind (HmKd) Stock Ticker as a finalist for the Bill and Melinda Gates Foundation Global Challenge at the Cannes Film Festival.

The Gates Foundation wanted to change the world's perception that AID isn't working. So we looked at AID as an investment in humankind and created the HumanKind Stock Ticker (symbol HmKd). The ticker shows that the more we invest in humanity - the higher the HumanKind Stock Ticker will rise.

GCFD INTERACTIVE - 'Pass The Plate'

Pass The Plate allows people to donate to a single plate, then simple pass it to the next person for their donation. Local celebrities like Saturday Night Lives' Cecily Strong and Jeff Tweedy of Wilco created their own plates.

Pass The Plate featured on Ads Of The World.

Project Imagin8ion - Academy Awards

The Academy Awards announced that Bryce Dallas Howard's 'When You Find Me' is on the Short Films shortlist for Canon's Project Imagin8ion.

Canon - Project Imagin8ion

Project Imagin8ion earned Cannes Gold, Silver and Bronze.

Project Imagin8ion is an interactive film platform built on YouTube where digital photographers inspired a feature film produced by Ron Howard. 100,000 photographs were entered in just 20 days into 8 key cinematic categories: Character, Setting, Mood, Relationship, Time, Goal, Obstacle, and The Unknown. After selecting 1 photo to represent each category, Ron Howard used them as inspiration for the film.

Here is our Project Imagin8ion Case Study.

Dante Ariola's Launch Spot.

Here's the YouTube Masthead launching the contest.

Project Imagin8ion featured in the Los Angeles Times.

A piece from Aweek's Ad of the Day.

Canon's Project Imagin8ion spent over a week at number one on AdCritic. It was the most shared piece of creative for over 2 months on the site.

CANON 'What's Your Angle?'

This print campaign appeared in Rolling Stone, GQ, Esquire and Wired.

This campaign launches the Canon 60D. It's the first ever DSLR camera to have a swiveling LCD allowing photographers to shoot from more extreme angles. The copy line simply reads, 'Introducing the EOS 60D. Featuring our first ever 270 degree swivel LCD. Canon.'

Here is an article from Resource Magazine about the campaign.

CANON ‘Story Beyond The Still’

Canon's 'The Story Beyond The Still' project won Cannes Gold, Silver and Bronze.

The Story Beyond the Still is the first ever user-generated film contest where photographers become directors and they look beyond the still. Connected much like a chain-letter, each film-maker continued the story after it was passed to the next.

The digital film contest was featured on Creativity Online.

The Story Beyond The Still featured on PhotographBay.

The Story Beyond The Still featured on PandemicLabs.

CANON interactive ONLINE

This is the first online banner campaign that features side by side fully interactive HD videos.

CANON digital

This on-line banner campaign for the new line of professional printers by Canon shows off the incredible details in the prints.

LEVI’S ‘Moonwalker’

This Levi's Moonwalker video currently has over 1,200,000 views on youtube.com.

'Moonwalker' shows a kid filling his Levi's with helium and floating through an urban setting in downtown LA.

Digital film featured on www.adsoftheworld.com.

Digital film featured on www.notcot.com.

MICROSOFT ‘Family’

Microsoft “Family” is part of the web campaign where a host leads a debate about Microsoft’s Stay-At-Home-Server.

Microsoft's 'Stay At Home Server' campaign featured in the New York Times.

STARBUCKS ‘Red cup’ viral films

Starbuck's “Fear Santa” is a holiday viral film where a holiday shopper leaves his Starbuck’s Red Cup on top of a cab and goes on a wild ride through the streets of San Francisco. 

Starbuck's “Tis’ The Season” is the 2nd viral holiday film where a Starbuck’s Red Cup goes on a journey through a crowded airport ending up being kidnapped by a crazed Santa.

The Red Cup viral campaign featured on the www.inspirationroom.com

WASHINGTON LOTTERY

Washington Lottery “Welder” focuses on the good will, but terrible construction skills, of the fine residents of Washington State. 

24-HOUR FITNESS ‘Armstrong’

24 Hour Fitness “Lance Armstrong” features Nadine Velasquez from ‘My Name Is Earl’ as an energetic trainer who won’t let Lance Armstrong take a rest.

JODY MARONI’S ‘go with your gut’

This campaign was created for Jodi Maroni's Sausage Kingdom. The idea was that no matter what the situation, you have to 'Go with your gut' - and when your gut is telling you to have Jodi Maronis Sausage Kinddom, you better listen.

FOX SPORTS NHL

The campaign earned a Cannes Silver Lion and D&AD Yellow Pencil.

What if hockey fans actually got tougher as they watched the games? Fox Sports NHL 'The More Hockey You Watch, The Tougher You Get' campaign shows different hockey fans watching game, and simultaneously gaining in toughness. 

The campaign featured in Shoot magazine.

ADIDAS ‘T-Mac’

The spot follows the path of ‘acknowledgement’ from Tracy McGrady through the whole team after a last second shot. 

FOX SPORTS MLB

The Fox Sports MLB 'Beware Of Things Made In October' campaign earned a Cannes Gold Lion.

Beware of Things Made In October insight came from the fact that baseball fans are completely absorbed in the baseball playoffs - even at work. Baker Smith of Harvest directed the campaign. The spot 'Nailgun' was nominated for an Emmy.

The spot 'Nailgun' was nominated for an Emmy and featured in Shoot magazine.

The campaign featured in Adweek magazine.

LEVI'S 'Motorcycle'

This campaign's visual effect was created by continuously looping a series of still photographs. The entire campaign was shot using still cameras.

SONY PLAYSTATION 'PS9'

To launch the Sony Playstation, we decided to look out into the future at what the PS9 might look and feel like - with holo-phonic mind control and air-born game spores that fly into your brain through you nose. 

The spot featured in Shoot magazine.