The Strike Group is a cutting-edge, high-tech, mixed-reality experience.
This is a highly innovative touring experience where you get launch an F35-C jet in a VR game, fly a full-motion flight simulator, transform into a range of Navy Sailor through Ai facial swap technology and train like a Navy SEAL. As you enter the Navy Strike Group Experience, you receive a pass with an RFID chip that collects your scores as you earn digital badges.
This launch film is appearing in 1,500 cinemas across the country.
As a Navy Nuclear Operator, you’re responsible for propelling a submarine forward - using your mind. A deep desire for math and science is just a small part of what it takes to accomplish this complex mission. Either you are born to be a Nuclear Officer, or you’re not. Do you have the brain power to move a 7,800 ton Virginia Class Attack Submarine with a 135 person crew through the world’s oceans?
We partnered with SnapChat to launch a multi-level lens with un-lockable levels all accessed through voice activation. Users can become a linguistic expert CTI (Cryptologic Technicians Interpretive) by perfectly pronouncing the on-screen language prompts. See if you can conquer the lens, by cracking the code.
Our Sailor VS. YouTube series wins ‘Brand As Creator’ award in New York.
YouTube is the go-to destination for Gen Z, and creators hold significant influence, so VML collaborated with YouTube on the third season of the original video series "Sailor VS” where expert Navy Sailors put their skills to the test against top YouTube influencers.
The campaign used the content in all ad formats – TrueView, bumper ads, skippable long-form videos, and Shorts – creating a 360 experience for viewers with 3X Video completion rate and over 100M Impressions.
This social campaign won a Gold and Silver 2024 Effie.
The next generation of potential Sailors have no clue what being in the Navy really looks like. They see Top Gun and video games. Things that are not real. To shift this perception, we created the ‘Inside The Navy’ social campaign to create an unfiltered look at life as a Sailor. Proving that when you tell the Navy’s story for real, you don’t have to sell anyone to become a part of it.
This launch film appeared in 12 local markets during the 2024 Super Bowl.
The Navy Reserve gives you all the benefits of being in the Navy, PLUS more time for life. It’s the Navy + soccer mom-ing. The Navy + weekend backpacking trips. The Navy + being there for those first steps.
Our campaign features Sailors moving through a plus-shaped portal bringing them from their Navy world into their civilian life, seamlessly. The campaign included Instagram Stories as well as out-of-home billboards.
Welcome to the 3rd season of Sailor VS where Sailors go head-to-head with top YouTube creators the Dangie Bros, XiaomanNYC and Darryl Mayes in epic match-ups of skill and strength.
Watch as the Dangie Bros conquer their craziest challenge yet - a Navy Air Rescue mission. Youtube creator Arieh Smith faces off against Navy linguists in a language-based escape room challenge. And Darryl Mayes battles a Navy Master-at-Arms dog handler and his K9 in a game of hide-and-seek.
Our Navy team has partnered with Snap Chat to generate these 2 stunning and wildly engaging lenses. ‘Launch It’ uses hand gesture recognition to put the user in the shoes of the fight deck crew to launch a jet. ‘Cyber Invaders’ turns you into a Cyber Warfare Engineer who’s fighting off a cyber attack.
Reddit AMA’s are an amazing opportunity to have an in-depth conversation with a highly interested and curious audience. The Navy recently posted AMA’s that did a deep dive into the fascinating life of a NASA Astronaut (who began her career as Submarine Warfare Officer), a 5-year-old Belgian Malinois named Chief Fox who’s a military working dog stationed out of San Diego and Reddit’s first top secret AMA with our team of Cyber Specialists (who remained anonymous).
Navy social is super dynamic, always on. We look for visually distinct ways to grab people’s attention. In our social campaign, we ask people to peak through a ship’s porthole to witness all the things you can experience, tag their future Co-Pilots, reimagine the idea of what a classroom can be and swipe through a carousel to ‘advance’ their career.
SIGNAL FLAGS are used by NAVY ships to communicate to each other. So during the famed Army/The Army game on Dec. 10th, we used the signal flags to communicate a hidden message to our Navy sailors and fans. This print ad ran in the game brochure, which included a QR code that brought them to the DECODER website.
Saying never to the Navy means saying never to saving a life. Or chasing a storm. Or discovering adventure on foreign shores. Never limits you. But becoming a Sailor leads to a life of unforgettable experiences and the chance to make a real difference in the world. Stop saying never and start realizing your full potential.
This is ‘Faces of the Fleet’. An inspiring look into the lives of Navy Sailors, in and out of the Navy. Here is Episode #27: THE FIGHTER. Raised in a military family, Kaylah Gillums knew she wanted a life as meaningful as the ones her parents led. She chose to attend the United States Naval Academy where she took on two big challenges: Pursues her academic goals and winning the Academy’s Annual Brigade Boxing Championships.
Episode #29: THE REPORTER. Liberty Zabala didn’t have to stop telling stories as a reporter to start writing her own story as a Public Affairs Officer in the Navy Reserve. This San Diego-based Sailor heard the calling to serve after 9 years of covering servicemembers at her home station. Now, as a new graduate of Officer Development School, she stands proudly as both a full-time on-air reporter and Public Affairs Officer in the Reserve.
THIS IS TEXAS FOOTBALL. Home of the 12th Man. A sea of maroon and white.
At Texas A&M we don’t cheer. We yell. The night before every home game, 40 thousand Aggies fill Kyle Field at midnight to practice our yells. With this film, we show our Midnight Yell reaching FAR beyond the walls of the stadium to disrupt the sleep of our opposing fans.
DuPont has been been creating life-changing materials for over 200 years. We make Tyvek that’s used in the protective wear for first responders in the fight against Covid-19, Kevlar in bullet-proof vests for law enforcement and Nomex that provides flame resistance for fire fighters.
R/GA created 18 social videos that highlight all of the inspiring scientists, engineers, business managers and marketers that design these breakthrough materials. Each of them shared how they are helping to invent a better now.
This is a viral film project for Uber ATG - which is Uber’s self driving cars division. There is nothing out there in the world that is embracing technology and innovation more than this. It’s exciting (and admittedly a bit scary) to see this coming to our roads. You can see the future coming. Soon.
There are a number of different companies racing to own this industry, Google and Tesla to name a few. But Uber is taking a different approach. It’s not about being first, it’s about doing things right, with a greater mission: To make self-driving cars that drive more than themselves.
The #EqualityCantWait combined video views reached 80 million.
According to the World Economic Forum, it will take 208 years to achieve gender equality in the U.S. No joke. The good news is that we can change this. We know for a fact that we can shorten the timeline and that achieving gender equality will benefit all of us. Here is our integrated case study that shows how the campaign extends through all platforms.
Michelle Obama tweeted out our campaign launch video.
#EqualityCantWait because every woman deserves a seat at the table! Proud of my friend @MelindaGates and so many others for elevating this conversation. pic.twitter.com/r98WlMlCO6
— Michelle Obama (@MichelleObama) August 6, 2019
We created this ESPN+ promo to announce Conor McGregor return to the UFC ring. The UFC superstar Conor took on Donald Cerrone at UFC 246 in Las Vegas. Conor knocked his opponent out in 40 seconds. Both McGregor and boxing champion Floyd Mayweather Junior hinted at a second boxing match between the two later this year.
I recently talked to Shots Magazine about the classic Nike commercial ‘Guerilla Tennis’ featuring Sampras and Agassi’s showdown in the city street.
We earned a 2019 Cannes Lions Shortlist for Direct Automotive.
During the Super Bowl, people love the commercials. At Cars.com, we love the cars. So this year, every single time that a car appeared in ANY commercial (cars in car commercials and cars in the background of other ads), we replied on Twitter with a link directly to them. Because matching people and cars is a game we love.
Our Super Bowl Matchmaker kicked things off before the big game.
When Pepsi shared their Super Bowl spot on Twitter, Cars.com spotted the Camaro and immediately connected you with a link directly to it.
When Doritos shared their Super Bowl spot on Twitter, Cars.com spotted the Ford Thunderbird and immediately connected you with a link directly to it.
When Audi shared their Super Bowl spot on Twitter, Cars.com spotted the new electric E-Tron and immediately connected you with a link directly to it.
During HalfTime, as the Maroon 5 performed, we matched sports fans with 5 Maroon cars.
