The #EqualityCantWait combined video views reached 80 million.
According to the World Economic Forum, it will take 208 years to achieve gender equality in the U.S. No joke. The good news is that we can change this. We know for a fact that we can shorten the timeline and that achieving gender equality will benefit all of us. Here is our integrated case study that shows how the campaign extends through all platforms.
Michelle Obama tweeted out our campaign launch video.