This is a viral film project for Uber ATG - which is Uber’s self driving cars division. There is nothing out there in the world that is embracing technology and innovation more than this. It’s exciting (and admittedly a bit scary) to see this coming to our roads. You can see the future coming. Soon.
There are a number of different companies racing to own this industry, Google and Tesla to name a few. But Uber is taking a different approach. It’s not about being first, it’s about doing things right, with a greater mission: To make self-driving cars that drive more than themselves.
