We earned a 2019 Cannes Lions Shortlist for Direct Automotive.
During the Super Bowl, people love the commercials. At Cars.com, we love the cars. So this year, every single time that a car appeared in ANY commercial (cars in car commercials and cars in the background of other ads), we replied on Twitter with a link directly to them. Because matching people and cars is a game we love.
Our Super Bowl Matchmaker kicked things off before the big game.
When Pepsi shared their Super Bowl spot on Twitter, Cars.com spotted the Camaro and immediately connected you with a link directly to it.
When Doritos shared their Super Bowl spot on Twitter, Cars.com spotted the Ford Thunderbird and immediately connected you with a link directly to it.
When Audi shared their Super Bowl spot on Twitter, Cars.com spotted the new electric E-Tron and immediately connected you with a link directly to it.
During HalfTime, as the Maroon 5 performed, we matched sports fans with 5 Maroon cars.