Our Sailor VS. YouTube series wins ‘Brand As Creator’ award in New York.
YouTube is the go-to destination for Gen Z, and creators hold significant influence, so VML collaborated with YouTube on the third season of the original video series "Sailor VS” where expert Navy Sailors put their skills to the test against top YouTube influencers.
The campaign used the content in all ad formats – TrueView, bumper ads, skippable long-form videos, and Shorts – creating a 360 experience for viewers with 3X Video completion rate and over 100M Impressions.
