This print campaign appeared in Rolling Stone, GQ, Esquire and Wired.
This campaign launches the Canon 60D. It's the first ever DSLR camera to have a swiveling LCD allowing photographers to shoot from more extreme angles. The copy line simply reads, 'Introducing the EOS 60D. Featuring our first ever 270 degree swivel LCD. Canon.'
Here is an article from Resource Magazine about the campaign.