Canon - Project Imagin8ion

January 15, 2012

Project Imagin8ion earned Cannes Gold, Silver and Bronze.

Project Imagin8ion is an interactive film platform built on YouTube where digital photographers inspired a feature film produced by Ron Howard. 100,000 photographs were entered in just 20 days into 8 key cinematic categories: Character, Setting, Mood, Relationship, Time, Goal, Obstacle, and The Unknown. After selecting 1 photo to represent each category, Ron Howard used them as inspiration for the film.

Here is our Project Imagin8ion Case Study.

Dante Ariola's Launch Spot.

Here's the YouTube Masthead launching the contest.

Project Imagin8ion featured in the Los Angeles Times.

A piece from Aweek's Ad of the Day.

Canon's Project Imagin8ion spent over a week at number one on AdCritic. It was the most shared piece of creative for over 2 months on the site.

CANON 'What's Your Angle?'

March 16, 2011

This print campaign appeared in Rolling Stone, GQ, Esquire and Wired.

This campaign launches the Canon 60D. It's the first ever DSLR camera to have a swiveling LCD allowing photographers to shoot from more extreme angles. The copy line simply reads, 'Introducing the EOS 60D. Featuring our first ever 270 degree swivel LCD. Canon.'

Here is an article from Resource Magazine about the campaign.

CANON ‘Story Beyond The Still’

September 10, 2010

Canon's 'The Story Beyond The Still' project won Cannes Gold, Silver and Bronze.

The Story Beyond the Still is the first ever user-generated film contest where photographers become directors and they look beyond the still. Connected much like a chain-letter, each film-maker continued the story after it was passed to the next.