Canon - Project Imagin8ion

Project Imagin8ion earned Cannes Gold, Silver and Bronze.

Project Imagin8ion is an interactive film platform built on YouTube where digital photographers inspired a feature film produced by Ron Howard. 100,000 photographs were entered in just 20 days into 8 key cinematic categories: Character, Setting, Mood, Relationship, Time, Goal, Obstacle, and The Unknown. After selecting 1 photo to represent each category, Ron Howard used them as inspiration for the film.

Here is our Project Imagin8ion Case Study.

Dante Ariola's Launch Spot.

Here's the YouTube Masthead launching the contest.

Project Imagin8ion featured in the Los Angeles Times.

A piece from Aweek's Ad of the Day.

Canon's Project Imagin8ion spent over a week at number one on AdCritic. It was the most shared piece of creative for over 2 months on the site.

LEVI’S ‘Moonwalker’

This Levi's Moonwalker video currently has over 1,200,000 views on youtube.com.

'Moonwalker' shows a kid filling his Levi's with helium and floating through an urban setting in downtown LA.

Digital film featured on www.adsoftheworld.com.

Digital film featured on www.notcot.com.

24-HOUR FITNESS ‘Armstrong’

24 Hour Fitness “Lance Armstrong” features Nadine Velasquez from ‘My Name Is Earl’ as an energetic trainer who won’t let Lance Armstrong take a rest.

JODY MARONI’S ‘go with your gut’

This campaign was created for Jodi Maroni's Sausage Kingdom. The idea was that no matter what the situation, you have to 'Go with your gut' - and when your gut is telling you to have Jodi Maronis Sausage Kinddom, you better listen.

FOX SPORTS NHL

The campaign earned a Cannes Silver Lion and D&AD Yellow Pencil.

What if hockey fans actually got tougher as they watched the games? Fox Sports NHL 'The More Hockey You Watch, The Tougher You Get' campaign shows different hockey fans watching game, and simultaneously gaining in toughness. 

The campaign featured in Shoot magazine.

ADIDAS ‘T-Mac’

The spot follows the path of ‘acknowledgement’ from Tracy McGrady through the whole team after a last second shot. 

FOX SPORTS MLB

The Fox Sports MLB 'Beware Of Things Made In October' campaign earned a Cannes Gold Lion.

Beware of Things Made In October insight came from the fact that baseball fans are completely absorbed in the baseball playoffs - even at work. Baker Smith of Harvest directed the campaign. The spot 'Nailgun' was nominated for an Emmy.

The spot 'Nailgun' was nominated for an Emmy and featured in Shoot magazine.

The campaign featured in Adweek magazine.

LEVI'S 'Motorcycle'

This campaign's visual effect was created by continuously looping a series of still photographs. The entire campaign was shot using still cameras.

SONY PLAYSTATION 'PS9'

To launch the Sony Playstation, we decided to look out into the future at what the PS9 might look and feel like - with holo-phonic mind control and air-born game spores that fly into your brain through you nose. 

The spot featured in Shoot magazine.

NIKE ‘Guerilla Tennis’

The spot earned a Cannes Silver Lion.

Tennis has always been seen as more of a reserved, quiet sport where the crowd has to hush for every point. Nike wanted to bring more excitement to the game, so we brought tennis out of the court and into the streets. 'Guerilla Tennis' was shot by Spike Jonze.

Guerilla Tennis redone over 20 years later!

NIKE BASEBALL STRIKE ‘Radar’

This campaign won One Show Gold.

Nike’s ‘Playball. Please.’ campaign was launched as the baseball strike began. The work featured a lone fan doing things in an empty baseball stadium to pass the time.

The 1994–95 Major League Baseball strike led to the cancellation of between 931 and 948 games overall, including the entire 1994 postseason and World Series.

The campaign featured in Baseball Weekly.

The campaign featured in the Wall Street Journal.

NIKE ‘Revolution’

This Nike basketball spot was directed by Jake Scott and featured the top NBA rookies Kevin Garnett, Eddie Jones and Jason Kidd. The track was recorded by KRS 1.