This launch film appeared in 12 local markets during the 2024 Super Bowl.
The Navy Reserve gives you all the benefits of being in the Navy, PLUS more time for life. It’s the Navy + soccer mom-ing. The Navy + weekend backpacking trips. The Navy + being there for those first steps.
Our campaign features Sailors moving through a plus-shaped portal bringing them from their Navy world into their civilian life, seamlessly. The campaign included Instagram Stories as well as out-of-home billboards.
The Big Match earned a Cannes Lions Shortlist for Direct Automotive and sparked a 42% rise in conversation on Twitter.
During the Super Bowl, people love the commercials. At Cars.com, we love the CARS. So every time that a car appeared in any commercial (even in the background), we replied on Twitter with customized content and a link to that car on Cars.com. Because matching people and cars is the game we love.
When Pepsi shared their Super Bowl spot on Twitter, Cars.com spotted the Camaro and immediately connected you with a link directly to it.
When Doritos shared their Super Bowl spot on Twitter, Cars.com spotted the Ford Thunderbird and immediately connected you with a link directly to it.
When Audi shared their Super Bowl spot on Twitter, Cars.com spotted the E-Tron and immediately connected you with a link directly to it.
During HalfTime, as the Maroon 5 performed, we matched sports fans with 5 Maroon cars.
Our ‘We Met on Cars.com’ brand campaign generated a 97% completion rate and became a part of their best in class pre-roll campaigns on YouTube.
We transformed Cars.com into the Match.com for car - so instead of finding a car, you fall in love with one.
Our pre-roll launched with a new ‘Skip With Love’ button that allowed people to skip with love instead of skipping the ad.
Our launch film shows love at first sight between people and cars.
Partnering with Tinder, we created content that invited car lovers to swipe sparking true love with the car of their dreams.
Tinder partnership where we created customized content for the platform.
R/GA designed, named and launched this new sparkling water brand Bubly. After 5 weeks, we've had 1.4 billion GIPHY views.
Bubly is the first brand ever to launch on GIPHY.com where we created 1000 GIFs with The Most GIPHed Man in the World, Neil Patrick Harris.
Bubly was launched on Giphy with the most Giph-ed man in the world, Neil Patrick Harris.
Our 20 #EqualityCantWait online videos generated a combined 80 million views on Twitter, Facebook and YouTube.
This campaign was created as a social response to the fact that it will take 208 years to achieve gender equality in the United States. 208!!? Wait, what? To us, that number sounded like a complete joke, so we had well known comedians tell us and how ridiculous it is because #EqualityCantWait.
This project is done in partnership with Melinda Gates company Pivotal Ventures in Seattle.
Our Integrated Case Study showing how the campaign came to life on all platforms.
#EqualityCantWait social uses humor to spark conversation around why 208 years is no joke.
#EqualityCantWait social on Instagram, Facebook and Twitter.
Michelle Obama tweeted our launch campaign video.
Ellen tweeted our #EqualityCantWait to join the conversation on Women's Equality Day.
People Magazine shared an article about the wait for gender equality.
CNet shared an article about the wait for gender equality.
This Levi's Moonwalker viral video has over 1,200,000 views on YouTube. I directed this film.
'Moonwalker' shows a kid filling his Levi's with helium and floating through an urban setting in downtown LA. Moonwalker was featured on theinspirationroom.com, adsoftheworld.com and notcot.com.
#ArtByAWoman is awarded with the Best Use of User Generated Content Shorty Social Good Awards, Effie Award, Webbie Award and Epica Award.
51% of today’s visual artists are women, yet their work makes up less than 5% of permanent collections. So to give women artists more visibility, we turned all of our media spaces into the LIFEWTR Open Gallery for women artists.
We then turned our Instagram feed into an Open Gallery for women’s art.
This project is a 360 campaign including live events, social, a Time Square take-over and digital outdoor.
Our Instagram feed transformed into an Open Gallery for women’s art.
Project Imagin8ion earned Cannes Gold, Silver and Bronze.
Project Imagin8ion is an interactive platform built on YouTube where photographers inspire a feature film by Ron Howard with a click of their camera. 100,000 photographs were entered in just 20 days. Ron Howard selected images as inspiration for the film.
Canon's 'The Story Beyond The Still' project won Cannes Gold, Silver and Bronze.
The Story Beyond the Still is the first ever user-generated film contest done in partnership with Vimeo where photographers become directors and they look beyond the still. Connected much like a chain-letter, each film-maker continued the story after it was passed to the next.
We collaborated with the Pulitzer Prize winning photographer/director Vincent LaForet to create this project.
The Fox Sports MLB 'Beware Of Things Made In October' campaign earned a Cannes Gold Lion.
The ‘Beware of Things Made In October’ insight came from the fact that baseball fans are completely absorbed in the baseball playoffs - even at work. Baker Smith of Harvest directed the campaign. The spot 'Nailgun' was nominated for an Emmy.
The campaign earned a Cannes Silver Lion and Sliver at D&AD.
Fox Sports NHL 'The More Hockey You Watch, The Tougher You Get' campaign was inspired by the idea that hockey fans actually got tougher as they watched more and more hockey. The campaign was shot by Rocky Morton at MJZ.
The spot earned a Cannes Silver Lion.
Tennis has always been seen as more of a reserved, quiet sport where the crowd has to hush for every point. Nike wanted to bring more excitement to the game, so we brought tennis out of the court and into the streets. 'Guerilla Tennis' was shot by Spike Jonze.
I was interviewed by Shots Magazine about Guerrilla Tennis directed by Spike Jonze.
