2025 Cannes Gold & Silver Lion winning activation for Social & Media. This fully interactive project on Reddit sparked over 5.5 million impressions with a 168% higher volume for tech Subreddits.
Sub Reddit Hunt challenged the internet’s greatest problem-solvers search for Navy Subs hidden deep inside Subreddits. Less than .00000002% of Redditors had the skills to crack it.
The Big Match earned a Cannes Lions Shortlist for Direct Automotive and sparked a 42% rise in conversation on Twitter.
During the Super Bowl, people love the commercials. At Cars.com, we love the CARS. So every time that a car appeared in any commercial, we replied on Twitter with a link to that car on Cars.com. Because matching people and cars is the game we love.
When Pepsi shared their Super Bowl spot on Twitter, Cars.com spotted the Camaro and immediately connected you with a link directly to it.
When Doritos shared their Super Bowl spot on Twitter, Cars.com spotted the Ford Thunderbird and immediately connected you with a link directly to it.
When Audi shared their Super Bowl spot on Twitter, Cars.com spotted the E-Tron and immediately connected you with a link directly to it.
During HalfTime, as the Maroon 5 performed, we matched sports fans with 5 Maroon cars.
We Met on Cars.com’ was a brand transformation that turned the brand into the Match.com for car.
Our launch film shows love at first sight between people and cars. Our pre-roll generated a 97% completion rate, becoming a part of their best in class.
Partnering with Tinder, we created content that invited car lovers to swipe sparking true love with the car of their dreams.
Tinder partnership where we created customized content for the platform.
R/GA designed and launched this sparkling water brand Bubly. After 5 weeks, we've had 1.4 billion GIPHY views.
Bubly is the first brand ever to launch on GIPHY.com where we created 1000 GIFs with The Most Giphed Man in the World, Neil Patrick Harris.
Bubly was launched on Giphy with the most Giph-ed man in the world, Neil Patrick Harris.
Our #EqualityCantWait online videos generated a combined 80 million views.
It will take 208 years to achieve gender equality in the United States. 208!? Wait, what? To us, that number sounded like a complete joke, so we had well known comedians tell us and how ridiculous it is because #EqualityCantWait.
This project is done in partnership with Melinda Gates.
Our Integrated Case Study showing how the campaign came to life on all platforms.
#EqualityCantWait social uses humor to spark conversation around why 208 years is no joke.
#EqualityCantWait social on Instagram, Facebook and Twitter.
Michelle Obama tweeted our launch campaign video.
Ellen tweeted our #EqualityCantWait to join the conversation on Women's Equality Day.
People Magazine shared an article about the wait for gender equality.
CNet shared an article about the wait for gender equality.
This Levi's Moonwalker viral video has over 1,200,000 views on YouTube. I directed this film.
'Moonwalker' shows a guy filling his Levi's with helium and floating through an urban setting in downtown LA. The viral film was featured on the NFL Playoffs.
#ArtByAWoman is awarded with the Best Use of User Generated Content Shorty Social Good Awards, Effie Award, Webbie Award and Epica Award.
51% of today’s visual artists are women, yet their work makes up less than 5% of permanent collections. To give women artists more visibility, we turned all of our media spaces and Instagram feed into an Open Gallery for women artists.
Our Instagram feed transformed into an Open Gallery for women’s art.
Project Imagin8ion earned Cannes Gold, Silver and Bronze. 100,000 photographs were entered in just 20 days.
Project Imagin8ion is an interactive platform where photographers used their digital photography to inspire a feature film by Ron Howard.
Canon's 'The Story Beyond The Still' project won Cannes Gold, Silver and Bronze.
The Story Beyond the Still is a user-generated film contest inspiring photographers to become directors to look beyond the still. This project was constructed online as a video chain letter on Vimeo and done as a collaboration with Pulitzer Prize winning photographer Vincent LaForet.
The Fox Sports MLB 'Beware Of Things Made In October' campaign earned a Cannes Gold Lion.
‘Beware of Things Made In October’ was a warning to baseball fans to be suspect of all things made during the month of October’. ‘Nailgun' was nominated for an Emmy.
The campaign earned a Cannes Silver Lion and Sliver at D&AD.
Fox Sports NHL 'The More Hockey You Watch, The Tougher You Get' campaign was inspired by the idea that hockey fans actually got tougher as they watched more and more hockey.
The spot earned a Cannes Silver Lion.
Nike wanted to bring more excitement to tennis, so we brought tennis from the court and into the streets. 'Guerilla Tennis' was shot by Spike Jonze.
I was interviewed by Shots Magazine about Guerrilla Tennis directed by Spike Jonze.
